Marketing That Moves Multifamily Forward.

Multifamily Marketing Should Support Operations — Not Complicate Them.

Disconnected systems.
Underperforming social channels.
Lease-ups without structured campaigns.
Marketing that feels reactive instead of strategic.

I bridge the gap between marketing and operations — ensuring your communities are positioned for measurable growth.

About

EE Collective Co. was founded at the intersection of multifamily operations and strategic marketing.

With over seven years of hands-on experience inside property management — from leasing and community management to corporate training and portfolio-level marketing leadership — I understand the realities behind occupancy goals, resident retention, and operational pressure.

I have supported 60+ properties across PMS transitions, lease-ups, acquisitions, and integrated marketing initiatives. From overseeing the migration of 60 properties from AppFolio to RealPage with Knock and G5 integrations, to managing 65+ social media accounts and executing performance-driven advertising campaigns, our experience is rooted in execution — not theory.

I don’t simply manage content.

I align marketing with operations.

I build systems that support on-site teams.

I structure campaigns that drive measurable growth.

EE Collective Co. partners with owners and operators who value clarity, strategy, and performance — not noise.

Because in multifamily, marketing should move assets forward.

Services

Strategic social media, advertising, and marketing operations support designed to increase occupancy, streamline systems, and strengthen resident retention.

  • For stabilized assets seeking consistent visibility, engagement, and performance-driven marketing.

    This is not post scheduling.

    This is strategic content designed to drive traffic, increase visibility, and support leasing goals.

    Includes:
    • Monthly strategy + planning
    • 8–12 curated posts (static + video)
    • Community engagement
    • Google Business optimization
    • Monthly performance reporting
    • Ongoing optimization aligned with occupancy

  • For new developments and repositioned assets requiring structured campaigns.

    Includes:
    • 90-day lease-up roadmap
    • Advertising strategy
    • Brand positioning alignment
    • Vendor coordination
    • Content execution planning
    • Performance tracking

  • Performance-driven Meta and Google campaigns built to support traffic and lead conversion.

    Includes:
    • Campaign buildout
    • Audience targeting
    • A/B testing
    • Budget monitoring
    • Conversion tracking

  • For portfolios needing structured marketing systems and operational alignment.

    Includes:
    • PMS transition coordination
    • PropTech integration oversight
    • Workflow development
    • Vendor management
    • Budget reporting

Work With Me

Contact Me

Ready to strengthen your portfolio’s marketing strategy?