Guides for the people actually running the property
the things I wish someone had handed me
One problem per guide. Plain language. Ready to use today.
so your team can use the brand well, every day
A great brand only works if the people at the leasing desk can use it. These instant-download PDFs are written by a former leasing agent for onsite teams: the step-by-step of what to post, how to run events and how to keep every touchpoint on-brand. Grab one for the problem in front of you, or a bundle to set your whole team up.
the guides
Leasing
Leasing Desk Essentials · The Lease-Up Playbook · Resident Events That Fill Up
Social & content
12-Month Content Calendar · Caption Bank for Apartments · Phone Photo & Video Tips · Facebook Basics · Instagram Basics · Meta Business Suite How-To
Google & SEO
Google Business Basics · SEO Must-Haves for Apartments
Tools
Property Marketing Toolkit
the bundles
Grab the kit and save a little. Each bundle pairs the guides that work best together.
new guides added often.
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Everything a new community needs to open strong.
The Lease-Up Playbook
Leasing Desk Essentials
Google Business Basics
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Never wonder what to post again: a full year of post ideas, with ready-to-edit captions to match.
12-Month Content Calendar
Caption Bank for Apartments
questions?
not sure which guide you need?
Tell me what's going on at your property and I'll point you to the right one. Rather hand it off completely? Ask about done-for-you marketing.