Brands that move multifamily forward

brand identity for multifamily companies, their communities, and the realtors who sell them

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Your brand is the first thing residents, owners and new hires see. It should look like you meant it.

that's where I come in.

I started at the leasing desk, became a property manager, and then led marketing across a portfolio of 60+ communities. Again and again I saw companies whose properties looked like twenty different companies, and great teams held back by a brand that didn't match the work they were doing.

EE Collective is a brand studio built for this industry. I build the company brand, the brands of the communities underneath it, and the visual identity for the realtors and property brands that sell them. Then I help your team actually use it.

what I build

01

company brands

The management company itself: positioning, messaging, visual identity and brand guidelines that make you look like the operator you are.

02

portfolio brand systems

How every community relates to the parent brand, with naming, property brand kits and templates that keep the whole portfolio consistent.

03

property & realtor brands

Visual identity for new developments, repositions, realtors and property brands, from name and logo to launch kit.

the work

A few of the brands I've built. Every project starts with the business behind it, then the look.

EE Collective Co. rebrand

brand identity · 2026

[brand type · year]

[Project name]

the studio

Project-based brand work for multifamily companies, communities and realtors, with brand rollout and support available when you need it. I stay out of the day-to-day. Your onsite team stays focused on residents.

brand first. everything else follows.

  • For management companies building or reworking their own brand.

    • Brand strategy and positioning

    • Messaging and brand voice

    • Logo suite, color palette and typography

    • Brand guidelines

    • Website direction

    • Recruiting and employer-brand assets

    Project-based · custom quote

  • For companies whose communities all look like different companies.

    • Brand architecture: how each community relates to the parent brand

    • Naming conventions

    • Property brand kits

    • Shared templates for social, signage and collateral

    Project-based · custom quote

  • For new developments, lease-ups and repositions.

    • Community name and tagline

    • Logo, colors and typography

    • Collateral and signage direction

    • Launch kit for social and leasing

    Project-based · custom quote

  • For agents, teams and small property brands.

    • Logo suite

    • Color palette and fonts

    • Brand board

    • Social templates

    Project-based · custom quote

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let's talk

tell me about your brand

Building a new company brand, pulling a portfolio together or launching a new community? Tell me where you are and I'll get back to you within two business days.